As communicators, we know how to provide key messages to educate the public on a variety of issues. But in agriculture, it can be especially challenging. Consumers of all kinds may not have the background knowledge to understand key components of where their food comes come.
Join us for a two-hour interactive training session where we’ll learn new, research-based tactics and messages to better respond to questions about pest management. Our speaker, Genevieve “Gen” O’Sullivan with CropLife America, will take us through a series of questions that consumers ask most so that we can feel confident talking about pest management, whether on social media, at happy hour, or having a holiday dinner with extended family.
Innovative Conversations: Changing the way we talk about pesticides
When: Thursday, September 17, 10am – 12pm
Cost: Free for ACF members; $15 for non-members