Bridging the producer-to-consumer divide

Nine social media influencers pose in front of L&M packing house.

In April, FFVA partnered with Agriculture Communicators of Florida and Fresh From Florida to host its third annual social media influencer tour.

With an ever-growing curiosity of where food comes from, the objective of the tour was to spread awareness to consumers about the farms and farmers in Florida that provide American consumers and beyond with fresh fruits and vegetables.

Nine social media influencers from across the state made the journey to St. Augustine to join FFVA on a behind-the-scenes tour of North Florida agricultural operations. The group consisted of recipe bloggers, lifestyle content creators, and dietitians and nutritionists with active followings across social media channels. Despite establishing their careers and brands on leading a healthy lifestyle, many of them felt a disconnect between farm and fork. FFVA hoped to bridge that divide.